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Thames & Hudson Manuals 2: Design & Identity Guidelines

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Description

Manuals 2 is a comprehensive study of corporate identity manuals from the golden era of identity design. As the companion volume to Manuals 1, this book offers a carefully-curated collection of 20th-century style guides. These documents are recognized by experts like Steven Heller as sacred texts that helped transition graphic design from an intuitive practice into a strategic discipline. While modern designers often rely on digital templates for fast and accurate brand implementation, Manuals 2 looks back at the foundational principles of identity design. This volume provides a deep look at the historical manuals that shaped how brands communicate through visual systems.

Key Features

Manuals 2 by Thames & Hudson serves as a comprehensive study of corporate identity manuals from the golden era of design.

This volume acts as a companion to Manuals 1, featuring a curated collection of 20th-century style guides.

The content explores how these manuals helped shift graphic design from an intuitive practice to a strategic one.

This new store stock provides a historical perspective on brand identity compared to modern digital templates.

Published by Unit Editions, this book is a resource for studying the evolution of identity design guidelines.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 February 2023
Listed Since
05 October 2015

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