£132.61

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Sustainability in Marketing Practice: Industry 4.0 Strategies

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£132.61 £125.98 £128.63 £131.28 £133.94 £136.59 £139.24 30 July 2026 16 August 2026 03 September 2026 20 September 2026 08 October 2026
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Description

Sustainability in Marketing Practice: Strategies for Industry 4.0 explores the intersection of environmental responsibility and modern marketing approaches in the digital age. Published by Apple Academic press, this book provides comprehensive guidance on integrating sustainable practices into marketing strategies as businesses navigate Industry 4.0 transformations. The work addresses how organisations can balance profitability with environmental and social responsibility, offering practical frameworks and case studies relevant to contemporary marketing challenges. Designed for marketing professionals, business leaders, and academics, this resource equips readers with the knowledge and tools needed to develop marketing strategies that create competitive advantage whilst supporting sustainable development goals. Whether you are refining existing marketing approaches or building new strategic initiatives, this book delivers actionable insights for aligning business objectives with sustainability imperatives in an increasingly interconnected and technology-driven business environment.

Key Features

Authored by Apple Academic Press, delivering professional-grade content on sustainable marketing practices for modern industries.

Focuses on Sustainability in Marketing Practice with specific strategies tailored for Industry 4.0 digital transformation contexts.

Provides frameworks and methodologies that help marketing professionals integrate environmental responsibility into campaign development.

Includes practical guidance for business leaders seeking to align profitability with environmental and social accountability measures.

Covers contemporary marketing challenges and solutions relevant to academics, consultants, and enterprise strategy teams.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 August 2024
Listed Since
03 April 2024

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