£144.99

Strategic Media Planning and Buying - Routledge India Book

Economics

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Description

Master the complexities of modern advertising with Strategic Media Planning and Buying: Integration of Traditional and Digital Media. Published by Routledge India, this book provides a comprehensive look at how to navigate the evolving landscape of media channels. As the industry shifts, understanding how to combine established traditional methods with new digital platforms is a necessary skill for professionals in economics and business. This text serves as a resource for those studying media strategy and the practical application of buying techniques across diverse media environments. Whether you are a student or a professional in the field of business and finance, this book offers a structured approach to media integration. It addresses the fundamental principles required to manage media budgets and plan effective campaigns that reach target audiences through multiple touchpoints.

Key Features

Covers the integration of traditional and digital media strategies for modern advertising needs.

Published by Routledge India, ensuring a professional academic and industry standard.

Designed for readers interested in the economics of media planning and buying.

Provides a foundation for understanding media channel selection and budget management.

Suitable for students and professionals within the business, finance, and law sectors.

Product Specifications

Format: hardcover
ASIN: 1032499826
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 May 2024
Listed Since: 30 September 2023

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Strategic Media Planning and Buying - Routledge India Book

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