Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey

↑ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 69 days • 1 price levels

Days at Price

Price Analysis

Most common price: £151 (69 days, 100.0%)

Price range: £151 - £151

Price levels: 1 different prices over 69 days

Description

Consumer and industrial products have evolved significantly over the last century, from physical to virtual products, services, and hybrid products. Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails, and what skills it requires. Product managers are required to manage the ideation, development, production, marketing, and distribution of a product. This book: highlights the content and skills required to be an effective product manager including strategy, marketing management, technology, project management, and design; provides frameworks for developing and executing effective strategies throughout the life cycle of a product with the help of case studies and examples; highlights the unique considerations and processes underpinning digital product creation; and explores marketing strategies including various channels for digital marketing and how product managers can use these effectively. Detailed and lucid, this book will be of interest to teachers and students of product management, brand management, management, and business studies.

Product Specifications

Format: hardcover
ASIN: 1032508124
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences
Domain: Amazon UK
Release Date: 02 December 2024
Listed Since: 15 June 2024

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Product Management in the Digital Era: Theory and Practice

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Transformation Strategies: Theory and Practice

Product Portfolio Management for Performance - Business Guide

Guidance and Counselling in Schools: Theory and Practice

Contemporary Cases in Management - Emerging Markets

Life Writing, Representation and Identity: Global Perspectives

International Trade Finance and Forex Operations - Theory & Application

Practices of Digital Humanities in India: Learning by Doing

Parenting in the Age of Smart Everything

Role of Industry Academia Interface in Skill Development: Internalising Education Policies

Perspectives in Contemporary Public Policy - Economics

Media Education for Generation Z

Competency Mapping and Assessment: Practitioner's Handbook

People Analytics: Theory, Tools and Techniques Book

Service Management and Marketing Principles: Competing in the Service Economy

Sustainability and Urban Quality of Life: Research, Policy and Practice

Life Writing and Translation: Indian Perspectives

Principles and Practices of Management and Organizational Behavior

Media Narratives and the COVID-19 Pandemic - Asian Experience

Competency Based Human Resource Management Handbook

Sustainability Assessment of Built Environment - Urban Development

Convergence and Developmental Aspects of Credit Allocations in BRICS Nations: Theoretical and Empirical Inquiries

Intuitive Cognition: Multifaceted Paradigms and Applications

Fashion, Popular Culture and Political Economy - Routledge

Urban Futures: Resource Conservation and Image of the City

This is the most expensive it has ever been. Walk away.

Product Management in the Digital Era: Theory and Practice

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Transformation Strategies: Theory and Practice

Product Portfolio Management for Performance - Business Guide

Guidance and Counselling in Schools: Theory and Practice

Contemporary Cases in Management - Emerging Markets

Life Writing, Representation and Identity: Global Perspectives

International Trade Finance and Forex Operations - Theory & Application

Practices of Digital Humanities in India: Learning by Doing

Parenting in the Age of Smart Everything

Role of Industry Academia Interface in Skill Development: Internalising Education Policies

Perspectives in Contemporary Public Policy - Economics

Media Education for Generation Z

Competency Mapping and Assessment: Practitioner's Handbook

People Analytics: Theory, Tools and Techniques Book

Service Management and Marketing Principles: Competing in the Service Economy

Sustainability and Urban Quality of Life: Research, Policy and Practice

Life Writing and Translation: Indian Perspectives

Principles and Practices of Management and Organizational Behavior

Media Narratives and the COVID-19 Pandemic - Asian Experience

Competency Based Human Resource Management Handbook

Sustainability Assessment of Built Environment - Urban Development

Convergence and Developmental Aspects of Credit Allocations in BRICS Nations: Theoretical and Empirical Inquiries

Intuitive Cognition: Multifaceted Paradigms and Applications

Fashion, Popular Culture and Political Economy - Routledge

Urban Futures: Resource Conservation and Image of the City