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Springer Webvertising - Unfair Competition and Trademarks

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Description

As the Internet continues to revolutionize how information is exchanged and how business is conducted, legal complexities arise for companies operating online. Webvertising: Unfair Competition and Trademarks on the Internet (AIJA Series) explores the legal challenges faced by businesses marketing products and services in the digital space. With over 100 million users globally using the Web for commerce and communication, understanding the intersection of economic interests and legal exposure is essential. This book addresses the critical questions regarding Internet advertisements and the legal frameworks governing digital competition and trademark usage.

Key Features

Published by Springer as part of the AIJA Series to provide expert legal perspectives.

Examines the legal questions surrounding Internet advertisements and business communication.

Covers the intersection of economic interests and trademark law on the Web.

Provides insights into avoiding legal exposure when marketing products or services online.

Analyzes the impact of the Internet on unfair competition and digital commerce.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 March 1999
Listed Since
12 January 2007

Barcode

No barcode data available

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