£109.82

Springer Digital Transformation in Cultural Heritage Book

Name: Springer Digital Transformation in Cultural Heritage Book
Brand: Springer
Price: 109.82 GBP
Availability: InStock

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Description

Explore the evolution of the cultural heritage sector through this academic work from Springer. As part of the Contributions to Management Science series, this book provides an alternative conceptual framework for understanding how digital transformation impacts cultural institutions. It examines the role of technology within the strategic processes used to model and develop cultural services in today's digital era. Readers will learn how marketing activities and customer processes change when integrated with digital technologies. The text focuses on creating better value for audiences through engaged and personalized approaches. Because the digital debate in the cultural heritage field is still in its early stages, this book offers timely insights into how organizations can adapt to new technological realities to better serve their customers and communicate their value effectively.

Key Features

Provides an alternative conceptual framework to help understand digital transformation within the cultural heritage sector.

Examines the role of technology in strategic processes for modeling and developing modern cultural services.

Analyzes how digital technologies transform marketing activities and customer processes to create higher value.

Offers strategies for communicating with customers through engaged and personalized digital approaches.

Addresses the evolving digital debate in the cultural heritage field to help institutions navigate new eras.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3030633756
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 26 March 2021
Listed Since: 08 October 2020

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Springer Digital Transformation in Cultural Heritage Book

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