Corporate Heritage Marketing: Using the Past as a Strategic Asset (Routledge Studies in Marketing) - Image 1

£140.43

Routledge Corporate Heritage Marketing: Using the Past as a Strategic Asset (Routledge Studies in Marketing)

Name: Corporate Heritage Marketing: Using the Past as a Strategic Asset (Routledge Studies in Marketing)
Brand: Routledge
Price: 140.43 GBP
Availability: InStock

Distribution

This is the most expensive it has ever been. Walk away.

£140 today · previous high £140 · all-time low £133

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 80 days · 80 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 80 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £133 (56 days, 70.0%)

Price range: £133 - £140

Price levels: 3 different prices over 80 days

Description

Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners. About the Author Angelo Riviezzo is Associate Professor of Management at University of Sannio, where he teaches business strategy and strategic marketing. He holds a PhD in management and his main research interests include business longevity, heritage marketing and corporate entrepreneurship. He has authored more than 100 publications. Antonella Garofano is Assistant Professor of Management at University of Campania "L. Vanvitelli," where she teaches marketing and strategic marketing in graduate and undergraduate programmes. Her main research interests are business longevity, heritage marketing and entrepreneurship. Her work has been published in national and international journals. Maria Rosaria Napolitano is Full Professor of Management at Parthenope University of Naples, where she teaches service marketing. Her research interests focus on business longevity and cultural heritage, tourism and place marketing and entrepreneurship. She is author and co-author of over 150 publications, including 18 books.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367764954
Category: Books > Subjects > Business, Finance & Law > Management > Distribution
Domain: Amazon UK
Release Date: 31 May 2021
Listed Since: 01 December 2020

Barcode

No barcode data available

Routledge Corporate Heritage Marketing: Using the Past as a Strategic Asset (Routledge Studies in Marketing)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Entrepreneurial Essence in Family Businesses: Continuity in Family Capitalism (International Series in Advanced Management Studies)

Exploring Transgenerational Entrepreneurship: The Role of Resources and Capabilities (The Successful Transgenerational Entrepreneurship Practices series)

Managing Tourism in a Changing World: Issues and Cases

Knowledge Management and Industry 4.0: New Paradigms for Value Creation: 9 (Knowledge Management and Organizational Learning, 9)

Performance-Based Strategy: Tools and Techniques for Successful Decisions

Routledge Entrepreneurship and Local Economic Development Book

Banking with Integrity: The Winners of the Financial Crisis? (Humanism in Business Series)

Technology Management in International Entrepreneurship: Innovative Development and Sustainability

Initiatives by Subsidiaries of Multinational Corporations: An Empirical Study on the Influence of Subsidiary Role Context

International Entrepreneurship in Emerging Markets: Nature, Drivers, Barriers and Determinants: 10 (Contemporary Issues in Entrepreneurship Research, 10)

Resisting the Tide: The Berlusconi Years: Cultures of Opposition Under Berlusconi (2001-06)

Social Innovation and Entrepreneurship in the Fourth Sector: Sustainable Best-Practices from Across the World (Studies on Entrepreneurship, Structural Change and Industrial Dynamics)

Cross-Functional Knowledge Management: The International Landscape (The Annals of Business Research)

International Migration of China: Status, Policy and Social Responses to the Globalization of Migration

International Migration of China: Status, Policy and Social Responses to the Globalization of Migration

Cross-Functional Knowledge Management: The International Landscape (The Annals of Business Research)

Sustainability, Technology and Innovation 4.0 (Routledge Studies in Innovation, Organizations and Technology)

The Challenge of BRIC Multinationals: 11 (Progress in International Business Research, 11)

Evolutionary Selection Processes: Towards Intra-Organizational Facets (Emerald Points)

Innovation in New Markets: The Impact of Deregulation on Airlines, Financial Markets, and Telecommunications: 2 (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, 2)

Handbook of Research on Entrepreneurship and Creativity (Research Handbooks in Business and Management series)

Change Management and the Human Factor: Advances, Challenges and Contradictions in Organizational Development

The Works of Elena Ferrante: Reconfiguring the Margins (Italian and Italian American Studies)

Managing Organizational Crisis and Brand Trauma