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Springer Chinese Consumers and the Fashion Market - Springer Series

Amazon

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Description

This comprehensive book delivers essential insights into Chinese consumer behaviours within the rapidly expanding fashion market. As Chinese purchasing power continues to rise and global brands become increasingly accessible, the industry grapples with both significant opportunities and complex challenges. The work examines middle-class fashion consumption patterns, sustainable apparel choices, digital technology integration in retail, and traditional cultural influences shaping purchasing decisions. Contributors analyse how social media and environmental awareness drive market dynamics, offering valuable perspectives for fashion professionals, academics, and business strategists seeking to understand this transformative consumer landscape.

Key Features

Explores middle-class fashion consumption trends across China's dynamic and growing consumer market.

Addresses sustainable apparel consumption practices and environmental awareness among Chinese fashion buyers.

Examines technology application and digital retail strategies within the Chinese fashion industry.

Part of the Springer Series in Fashion Business, providing peer-reviewed academic research and professional insights.

Analyses how social media influence and global brand accessibility reshape Chinese consumer purchasing behaviour.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 February 2019
Listed Since
08 February 2019

Barcode

No barcode data available

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