£121.46

Springer Chinese Consumers and the Fashion Market Book

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Description

Understand the complexities of the modern fashion landscape with Chinese Consumers and the Fashion Market. Part of the Springer Series in Fashion Business, this book offers a deep look into the behaviors of consumers within one of the world's most dynamic markets. As purchasing power rises and global brands become more accessible, staying informed about regional trends is vital for success. This text explores how digital technology and social media drive industry changes. It also addresses the shift toward environmental awareness and its impact on how people shop. Readers will find detailed observations on middle-class consumption patterns and the growing importance of sustainable apparel. Whether you are studying fashion retailing or market trends, this book provides the necessary context to navigate the opportunities and challenges of the Chinese fashion industry.

Key Features

Explore middle class fashion consumption patterns to understand how rising purchasing power changes market demands.

Gain insights into the role of digital technology and social media in modern fashion retailing and consumer engagement.

Learn about the increasing awareness of environmental issues and the shift toward sustainable apparel consumption.

Analyze the opportunities and challenges presented by the availability of global brands in the Chinese market.

Access expert observations on the evolving dynamics of the growing and fast-paced Chinese fashion industry.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 February 2019
Listed Since
08 February 2019

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