Springer Contemporary Case Studies on Fashion Production, Marketing and Operations (Springer Series in Fashion Business)

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business. From the Back Cover This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business. About the Author Dr. Pui-Sze CHOW (Linda) was a Postdoctoral Research Associate and Adjunct Professor at Centennial College, Hong Kong (a subsidiary of the University of Hong Kong). Adopting multi- methodological approach, she has been actively participating in a number of research studies in fashion supply chain management and sustainability. She has published in several top peer- referred academic journals, including Annals of Operations Research, IEEE Transactions on Systems, Man, and Cybernetics: Systems, International Journal of Production Economics, Journal of Business Research and Omega. She also contributed to a number of book chapters related to different functions in fashion business such as inventory management, branding, and sustainability. Dr. Chow was a recipient of the Textile Institute Research Publication Award in 2014. She is currently a member of the editorial boards of Production and Operations Management as well as European Management Journal. She was also a guest-editor for International Journal of Inventory Research. Dr. Chun-Hung CHIU received his Ph.D. degree in Systems Engineering and Engineering Management from The Chinese University of Hong Kong in 2004. He is currently an Associate Professor at Business School, Sun Yat-sen University, Guangzhou, China. His research interests include supply chain management, operations risk management, supply chain finance, and mathematical finance. He has published in several top peer-referred academic journals including Production and Operation Management, European Journal of Operational Research, Transportation Research Part E, Quantitative Finance, OMEGA, Annals of Operations Research, IEEE Transactions on Systems, Man and Cybernetics, Part A, Systems and Human, Automatica, International Journal of Production Economics, and Operations Research Letters. Dr. Chiu is currently an Associate Editor of International Journal of Inventory Research, and he has guest-edited various special issues of well-established journals which include Transportation Research Part E, European Management Journal, and Mathematical Problems in Engineering. He is an editorial review board member of Production and Operations Management. Dr. Choi Yee YIP (Amy) is currently a Visiting Assistant Professor at City University of Hong Kong. She is a CFA charterholder and has extensive industry experiences in both the securities and banking industries. Prior to joining the education sector, Dr. Yip was a management consultant at the leading international consulting firm, Andersen Consulting (currently known as Accenture). She was