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New India Publishing Agency Social Marketing: Concepts, Strategies, and Community Applications

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Description

Social Marketing: Concepts, Strategies, and Community Applications by New India Publishing Agency offers a comprehensive exploration of how marketing principles can be applied to promote positive social change and community welfare. This title combines theoretical foundations with practical strategies for understanding consumer behaviour within social contexts and designing effective campaigns that drive meaningful impact. Ideal for students, professionals, and organisations working in public health, non-profit sectors, and community development, this book bridges the gap between traditional marketing concepts and real-world social applications. Whether you're developing community awareness programmes, managing social causes, or studying integrated marketing communications, this publication provides essential frameworks and case studies to guide your approach.

Key Features

Social Marketing by New India Publishing Agency covers fundamental concepts and contemporary strategies for applying marketing to social good initiatives.

The book combines theoretical marketing principles with practical community applications to help professionals design impactful social campaigns.

Real-world case studies and examples throughout illustrate how social marketing strategies work across diverse community and organisational contexts.

This title serves professionals in non-profit management, public health, community development, and call centre management seeking strategic marketing knowledge.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 November 2025
Listed Since
08 September 2025

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No barcode data available

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