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Bloomsbury Academic Social Media: How to Engage, Share, and Connect

Name: Social Media: How to Engage, Share, and Connect
Brand: Bloomsbury Academic
Price: 61.7 GBP
Availability: InStock

E-business

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Description

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice. Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media–related as it applies to public relations and the everyday duties of PR professionals. New features of the fifth edition include: · Chapter 4: Generative AI covers the technology’s uses and implications for strategic communication · Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences · Sticky Social Media boxes apply chapter concepts to real brand cases · ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns · Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 1538186721
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 21 August 2025
Listed Since: 15 April 2025

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Bloomsbury Academic Social Media: How to Engage, Share, and Connect

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It has never been this cheap. We have no record of a lower price.

Bloomsbury Academic Social Media: How to Engage, Share, and Connect

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