£122.00

Sage Publications - Moderating Focus Groups Guide

Name: Sage Publications - Moderating Focus Groups Guide
Brand: Sage Publications
Price: 122.0 GBP
Availability: InStock

Biography

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Description

Master the art of group facilitation with Moderating Focus Groups: A Practical Guide for Group Facilitation from Sage Publications. This essential resource addresses the real-world pressures faced by research directors and moderators alike. Whether you are managing client expectations or overseeing complex group dynamics, this guide provides the practical knowledge needed to navigate the challenges of the research environment. As noted by industry professionals, managing the flow of content and group energy can be a high-stakes task. This book serves as a professional companion for those looking to improve their moderation skills and handle the demands of the one-way mirror with confidence. It is designed to help you move from anxiety to expertise, ensuring you can effectively lead discussions and deliver high-quality results for your clients. Perfect for those working in market research, social sciences, or professional agency settings.

Key Features

Provides practical guidance for effective group facilitation and moderation.

Helps research professionals manage client expectations and responses during sessions.

Offers strategies to handle group dynamics and maintain content flow.

Designed to reduce anxiety for research directors and agency managers.

A professional resource for mastering the complexities of focus group environments.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761920439
Category: Books > Subjects > Biography
Domain: Amazon UK
Release Date: 28 January 2000
Listed Since: 05 January 2007

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Sage Publications - Moderating Focus Groups Guide

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