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Sage Publishing Moderating Focus Groups - Practical Guide

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Description

Master the art of group facilitation with Moderating Focus Groups: A Practical Guide for Group Facilitation from Sage Publishing. This essential resource addresses the real-world challenges faced by research directors and moderators, including managing client expectations and controlling group dynamics. As noted by industry professionals like George Scribner of Organic Inc., effective moderation requires managing content flow while balancing the needs of both the client and the participants. This guide provides the practical insights needed to navigate the high-pressure environment of focus group research. Whether you are monitoring sessions from behind a one-way mirror or leading the discussion directly, this book helps you develop the skills to manage complex group interactions and deliver successful research outcomes.

Key Features

Sage Publishing provides this practical guide specifically designed for professional group facilitation and research management.

Learn to manage the content flow and group dynamics effectively to ensure successful research sessions.

Gain insights into managing client expectations and responses during the focus group process.

Develop the skills necessary to monitor moderators and participants in high-pressure research environments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 January 2000
Listed Since
05 January 2007

Barcode

No barcode data available

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