Sage Communicating Health: Strategies for Health Promotion - Image 1

£52.06

Sage Publications Sage Communicating Health: Strategies for Health Promotion

Name: Sage Communicating Health: Strategies for Health Promotion
Brand: Sage Publications
Price: 52.06 GBP
Availability: InStock

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Description

Effective health promotion and public health practice depend on strong communication skills. This textbook by Sage Publications serves as a vital bridge between health communication theory and real-world application. Designed for both students and practitioners, it provides the practical knowledge needed to design, plan, implement, and evaluate successful health programmes and campaigns. Now in its second edition, this resource covers essential topics including mass media, media analysis, and campaign monitoring. It also addresses how to reach diverse audiences and how to conduct thorough evaluations. To help build practical expertise, each chapter includes case studies and interactive activities that encourage critical thinking. Whether you are studying public health or working in the field, this book offers the tools to manage communication strategies effectively.

Key Features

Bridges the gap between academic communication theory and practical public health application for students and professionals.

Provides comprehensive guidance on designing, planning, implementing, and evaluating health programmes and campaigns.

Covers essential industry topics such as mass media, media analysis, and effective campaign monitoring.

Offers strategies for engaging diverse audiences to ensure health messages reach the intended populations.

Includes practical case studies and interactive activities in every chapter to promote critical thinking skills.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 1446252329
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain: Amazon UK
Release Date: 18 February 2013
Listed Since: 05 September 2012

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Sage Publications Sage Communicating Health: Strategies for Health Promotion

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