£137.45

Routledge Understanding the Higher Education Market in Africa

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Description

Gain deep theoretical and practical insights into the marketing landscape of higher education across the African continent. This book from the Routledge Studies in Marketing series explores the fundamental dynamics that shape the academic sector. It examines the key players, various policies, and the specific challenges affecting higher education institutions today. Readers will learn about the marketing strategies used by institutions and the selection processes followed by students. By recognizing both private and government involvement in education provision, this work provides a clear view of how stakeholders, including students and staff, participate in the marketisation process. This resource is designed to provide a comprehensive understanding of the vast and diverse higher education market in Africa.

Key Features

Explores marketing strategies used by higher education institutions across the African continent.

Provides an analysis of the student selection process and how they navigate the academic market.

Examines the roles of both private and government entities in higher education provision.

Identifies the key players, challenges, and policies that impact the education sector.

Analyzes the involvement of students and staff as essential stakeholders in the marketisation process.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 March 2020
Listed Since
22 November 2019

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