£120.00

Routledge Transmedia Storytelling in East Asia - Digital Media

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Price distribution over 79 days • 3 price levels

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56 days 1 day · current 22 days 0 14 28 42 56 £112 £120 £133 Days at Price

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Most common price: £112 (56 days, 70.9%)

Price range: £112 - £133

Price levels: 3 different prices over 79 days

Description

Explore the evolution of popular culture through this academic study by Routledge. This book investigates the rapid growth of webtoons and manga/animation as primary drivers of transmedia storytelling. Moving beyond regional boundaries, the text examines how these formats influence the wider global media landscape. An international team of experts provides a deep look into media convergence. By combining historical and textual analyses, the authors explain how webtoons and anime function as central sources for modern storytelling. This research helps readers understand how digital media shapes the ways stories move across different platforms. Whether you are studying Asian media or global digital culture, this work provides a necessary look at the historical shifts in regional popular culture. It offers a clear perspective on how digital advancements have changed the way audiences consume and interact with stories in the modern age.

Key Features

Investigates the surge of webtoons and manga/animation as major sources for global transmedia storytelling.

Utilizes a unique theoretical framework of media convergence to analyze digital media and culture in Asia.

Includes detailed historical and textual analyses conducted by an international team of experts.

Examines the evolution of regional popular culture within the context of the digital media age.

Provides academic insight into how anime and webtoons serve as foundations for modern storytelling.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 April 2020
Listed Since
24 December 2019

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