Routledge Transmedia Storytelling in East Asia - Digital Media

Explore the evolution of popular culture through this academic study by Routledge. This book investigates the rapid growth of webtoons and manga/animation as primary drivers of transmedia storytelling. Moving beyond regional boundaries, the text examines how these formats influence the wider global media landscape. An international team of experts provides a deep look into media convergence. By combining historical and textual analyses, the authors explain how webtoons and anime function as central sources for modern storytelling. This research helps readers understand how digital media shapes the ways stories move across different platforms. Whether you are studying Asian media or global digital culture, this work provides a necessary look at the historical shifts in regional popular culture. It offers a clear perspective on how digital advancements have changed the way audiences consume and interact with stories in the modern age.