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£111.79

Routledge Transmedia Storytelling in East Asia - Digital Media Culture

Name: Transmedia Storytelling in East Asia - Digital Media Culture
Brand: Routledge
Price: 111.79 GBP
Availability: InStock

Film

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Description

This comprehensive academic text examines the transformative role of webtoons and manga/animation in shaping transmedia storytelling across East Asia and beyond. An international team of experts applies media convergence theory alongside historical and textual analysis to investigate how these visual narratives function as major sources for contemporary transmedia storytelling. The book traces the evolution of regional popular culture in relation to digital media development, offering scholarly insights into the intersection of traditional and digital storytelling practices in East Asian contexts. Ideal for media studies students, researchers, and professionals seeking to understand the cultural dynamics of transmedia narratives in the digital age.

Key Features

Examines webtoons and manga/animation as primary sources of transmedia storytelling in East Asian popular culture and global contexts.

Employs a unique theoretical framework combining media convergence theory with historical and textual analytical approaches.

Written by an international team of experts specialising in digital media, providing diverse scholarly perspectives on transmedia narratives.

Historicises the evolution of East Asian popular culture in relation to surrounding digital media development and technological change.

Published by Routledge within the Research in Digital Media and Culture in Asia series, offering academic credibility for university courses.

Suitable for media studies programmes, film and animation research, and cultural studies curricula.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367246538
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 23 April 2020
Listed Since: 24 December 2019

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Routledge Transmedia Storytelling in East Asia - Digital Media Culture

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