Rowman & Littlefield Publishers Transnational Hallyu: The Globalization of Korean Digital and Popular Culture (Asian Cultural Studies: Transnational and Dialogic Approaches)

Product Description While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany. About the Author Dal Yong Jin is a Distinguished SFU Professor in the School of Communication at Simon Fraser University. Kyong Yoon is an Associate Professor in the Department of English and Cultural Studies at the University of British Columbia Okanagan. Wonjung Min is an Adjunct Assistant Professor in the Department of History at Pontificia Universidad Católica de Chile.