Routledge South Korean Popular Culture in the Global Context

Explore the evolving landscape of Korean popular culture with this academic study from Routledge. This book moves beyond simple fandom to examine the real-world impact of K-pop and K-drama on a global scale. It provides a deep look into celebrity diplomacy, political activism, and the complexities of inter-Korean relations during the era of ontact. Using an interdisciplinary approach and theoretical accounts, the text redefines how we understand the power of popular culture. It looks past the concept of soft power to analyze how the pandemic and various online platforms have shaped recent trends. Readers will gain a better understanding of the modern Hallyu phenomenon, including the potential benefits and risks associated with Hallyu diplomacy in a connected world.