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Routledge South Korean Popular Culture in Global Context - Routledge

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£152.33 £141.52 £143.88 £146.24 £148.59 £150.95 £153.31 01 August 2026 16 August 2026 01 September 2026 16 September 2026 02 October 2026
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Description

This comprehensive academic work examines the contemporary landscape of South Korean popular culture, exploring how K-pop and K-drama have transcended entertainment to become powerful cultural and diplomatic forces. The book investigates celebrity diplomacy, political activism, and inter-Korean relations within the 'ontact' era, combining interdisciplinary approaches with theoretical frameworks to redefine popular culture's influence beyond traditional soft power concepts. It analyses how the pandemic and digital platforms have shaped recent phenomena in Korean cultural exports, revealing both the opportunities and challenges inherent in Hallyu diplomacy. The author provides nuanced insights into the mechanisms through which Korean popular culture operates on the global stage, making it essential reading for scholars, students, and anyone seeking to understand the intersection of entertainment, politics, and international relations in contemporary Korea.

Key Features

Explores K-pop and K-drama as instruments of celebrity diplomacy and political activism in contemporary inter-Korean relations.

Applies interdisciplinary theoretical approaches to redefine how popular culture functions beyond conventional soft power frameworks.

Examines the significant role of online platforms and pandemic-era digital engagement in shaping global Korean cultural phenomena.

Published by Routledge as part of the respected Research on Korea series for academic credibility and rigorous scholarship.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 August 2022
Listed Since
04 February 2022

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