£133.37

Routledge South Korean Popular Culture in the Global Context

Name: Routledge South Korean Popular Culture in the Global Context
Brand: Routledge
Price: 133.37 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Description

Explore the evolving landscape of Korean popular culture with this academic study from Routledge. This book moves beyond simple fandom to examine the real-world impact of K-pop and K-drama on a global scale. It provides a deep look into celebrity diplomacy, political activism, and the complexities of inter-Korean relations during the era of ontact. Using an interdisciplinary approach and theoretical accounts, the text redefines how we understand the power of popular culture. It looks past the concept of soft power to analyze how the pandemic and various online platforms have shaped recent trends. Readers will gain a better understanding of the modern Hallyu phenomenon, including the potential benefits and risks associated with Hallyu diplomacy in a connected world.

Key Features

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Provides a modern look at inter-Korean relations within the context of contemporary popular culture.

Uses an interdisciplinary approach to redefine the true power of cultural phenomena beyond soft power.

Analyzes the role of online platforms and the pandemic in shaping recent Korean cultural trends.

Offers an academic perspective on the possibilities and pitfalls of Hallyu diplomacy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032233710
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 17 August 2022
Listed Since: 04 February 2022

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Routledge South Korean Popular Culture in the Global Context

It has never been this cheap. We have no record of a lower price.

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