£150.00

Routledge - The Rise of the Hispanic Market in the United States

Name: Routledge - The Rise of the Hispanic Market in the United States
Brand: Routledge
Price: 150.0 GBP
Availability: InStock

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Description

Understand the massive economic shift occurring in the United States with this Routledge publication. As the largest minority group in the country, Hispanics are driving a significant demographic transformation. With the U.S. now holding the fourth largest Spanish-speaking population globally, the impact on national identity and commerce is profound. This book explores why the U.S. has become a bilingual nation and examines the cultural factors behind the preservation of the Spanish language in public life. For corporate leaders and managers, this text provides necessary context on how to navigate these changing social dynamics. Beyond sociology, the book addresses the massive economic potential of this demographic. With an estimated purchasing power of USD 1 trillion, reaching the Hispanic consumer market is a necessity for modern business success. Learn about the challenges, dilemmas, and opportunities that define this emerging market and how to adapt your corporate management strategies to meet these new demands.

Key Features

Analyze the economic impact of a demographic with an estimated USD 1 trillion in purchasing power.

Explore the transition of the United States into a bilingual nation within a single generation.

Gain insights into why the Hispanic population maintains Spanish language use in public life.

Understand the relationship between Mexico and the U.S. as major trading partners.

Identify specific challenges and opportunities for corporate management in a changing market.

Examine the scale of the Spanish-speaking population in the U.S. compared to the rest of the world.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0765612909
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 31 December 2003
Listed Since: 14 February 2007

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Routledge - The Rise of the Hispanic Market in the United States

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