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£142.68

Routledge Global Korean Motor Industry - Hyundai Strategy Book

Name: Global Korean Motor Industry - Hyundai Strategy Book
Brand: Routledge
Price: 142.68 GBP
Availability: InStock

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Description

This academic text examines the globalizing Korean automobile industry with particular focus on Hyundai Motor Company, one of the most prominent new Korean multinational corporations. The book provides a comprehensive overview of the changing nature of the global automobile industry before exploring in depth the globalization processes undertaken by Korean manufacturers. It traces Hyundai Motor Company's development through its international ventures, including its recovery from early setbacks in Canada and expansion into India, offering valuable insights into the similarities and differences between global automotive strategies and emerging market entry approaches.

Key Features

The book focuses on Hyundai Motor Company as a case study of Korean multinational corporation development in the global automobile sector.

Part of the Routledge Advances in Korean Studies series, providing academic analysis of Korea's industrial globalisation.

Covers the global automobile industry's changing nature and the specific strategies Korean manufacturers employed during their international expansion.

Traces Hyundai Motor Company's overseas ventures, including lessons learned from market entry failures and successful regional adaptation.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415413664
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 05 January 2007
Listed Since: 25 January 2007

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Routledge Global Korean Motor Industry - Hyundai Strategy Book

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