£131.84

Routledge The Global Korean Motor Industry - Hyundai Strategy

Name: Routledge The Global Korean Motor Industry - Hyundai Strategy
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

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Most common price: £130 (40 days, 45.5%)

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Description

Explore the evolution of the Korean automobile industry through this detailed academic study. This book examines the globalization processes of the sector, with a specific focus on the Hyundai Motor Company (HMC). As one of the most prominent new Korean multinational corporations, HMC provides a unique case study for understanding how major industry players navigate international markets. The text offers an overview of the changing nature of the global automobile industry. It traces the development of HMC as the company moved past its initial overseas venture in Canada to pursue new opportunities in India. Readers gain insight into the strategic shifts and globalization efforts that have shaped the Korean motor industry on a global scale. This volume is part of the Routledge Advances in Korean Studies series, making it a valuable resource for those studying international business and Korean economic history.

Key Features

Provides a detailed analysis of the globalization processes within the Korean automobile industry.

Focuses on the Hyundai Motor Company (HMC) as a leading example of a Korean multinational corporation.

Examines the transition of the global automobile industry and its changing landscape.

Traces the historical development of HMC from its early ventures in Canada to its expansion in India.

Offers academic insights into the strategies used by Korean companies to succeed in international markets.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415413664
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 05 January 2007
Listed Since: 25 January 2007

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Routledge The Global Korean Motor Industry - Hyundai Strategy

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