£151.80

Routledge - The Future of Health Economics - Academic Book

Name: Routledge - The Future of Health Economics - Academic Book
Brand: Routledge
Price: 151.8 GBP
Availability: InStock

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Description

The pharmaceutical industry is currently navigating a complex landscape defined by the patent cliff and a decrease in new blockbuster drugs. At the same time, markets are facing intense economic pressure due to shrinking budgets and rising expectations for pricing. This book by Routledge examines how traditional health economics models are becoming less effective in this changing environment. As the industry shifts, new thinking is emerging around the concepts of value and cost effectiveness. This text explores these transitions, particularly as medicine moves from being a cure to serving as palliative care and a treatment for chronic illness. It provides a necessary look at what replaces old models in a world where economic pressures and changing medical needs demand new approaches to health economics.

Key Features

Analyzes the impact of the patent cliff and the reduction of new blockbuster drugs on the pharmaceutical industry.

Examines the economic pressures caused by shrinking market budgets and growing expectations for drug pricing.

Explores the limitations of traditional health economics models in the modern medical landscape.

Investigates new emerging thinking regarding the concepts of value and cost effectiveness in healthcare.

Discusses the medical shift from curative treatments to palliative care and chronic illness management.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1409445437
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 02 June 2016
Listed Since: 19 October 2015

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Routledge - The Future of Health Economics - Academic Book

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