£125.00

Routledge - The Fantasy Sport Industry: Games within Games

Name: Routledge - The Fantasy Sport Industry: Games within Games
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Arts & Photography

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Description

Explore the massive impact of fantasy sports through this comprehensive study from Routledge. With an estimated 33 million participants in the US alone and an annual spend of USD3 billion, fantasy sports have transformed into a major economic force. This book provides the first in-depth look at fantasy sports as both a social phenomenon and a growing part of the modern sports economy. Readers will gain a clear understanding of the history of fantasy sports and how these games connect to innovations in sports media. By using extensive empirical research, the text analyzes the demographics of participants and the cultural shifts driving this industry. Whether you are interested in sports sociology, media studies, or the economics of modern gaming, this book offers a detailed perspective on a global trend that continues to expand across the world.

Key Features

Provides the first in-depth study of fantasy sports as a cultural and social phenomenon.

Analyzes the significant economic impact of a market that sees USD3bn in annual US spending.

Examines the historical development of fantasy sports and their link to sports media innovation.

Uses extensive empirical research to offer a data-driven look at industry trends.

Offers detailed analysis regarding the demographics of fantasy sport participants.

Explores the global scale of the industry beyond the United States market.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415525187
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 17 July 2013
Listed Since: 09 February 2012

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Routledge - The Fantasy Sport Industry: Games within Games

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