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Routledge The Fantasy Sport Industry: Games within Games - Routledge

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Description
Explore the explosive growth of fantasy sport in this groundbreaking study from Routledge Research in Sport, Culture and Society. With 33 million participants in the US alone spending USD3 billion annually, fantasy sport has evolved from a niche hobby into a major economic force reshaping the sports industry. This comprehensive book traces the history of fantasy sport and its pivotal relationship with innovations in sports media, offering the first in-depth examination of fantasy sport as both a cultural phenomenon and a significant component of the contemporary sports economy. Drawing on extensive empirical research, the work provides detailed analysis of participant demographics and the motivations driving engagement across this rapidly expanding market, making it essential reading for academics, industry professionals, and anyone seeking to understand how digital platforms and consumer behaviour are transforming sport.

Key Features

The Fantasy Sport Industry book from Routledge examines the cultural and social significance of fantasy sport participation among millions of players worldwide.

This research-driven volume includes comprehensive demographic analysis of the 33 million fantasy sport participants in the US and their annual spending patterns.

The book explores the historical development of fantasy sport and its direct connection to major innovations and shifts in sports media over time.

Published within the Routledge Research in Sport, Culture and Society series, offering academic depth and authoritative insight into contemporary sports economics.

Extensive empirical research throughout the work documents participant motivations and behaviours shaping the USD3 billion annual fantasy sport market.

Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0415525187
Category
Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain
Amazon UK
Release Date
17 July 2013
Listed Since
09 February 2012

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No barcode data available

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