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Routledge The Discourse of YouTube: Multimodal Text Analysis

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Description

The Discourse of YouTube offers an in-depth exploration of contemporary multimodal discourse by examining structures, processes and content within YouTube. Rather than viewing YouTube solely as a video platform, this book reveals how YouTube pages function as complex, multi-authored, multimodal texts shaped by textually-mediated social interaction. Using multimodal discourse analysis tools, the work demonstrates how digital communication operates across multiple modes and how these interactive structures create meaning. Published by Routledge as part of their Studies in Multimodality series, this reference work equips readers with analytical frameworks for understanding how language, visual elements, and user engagement combine to form coherent discourse on one of the world's most influential content platforms.

Key Features

The Discourse of YouTube examines YouTube pages as complex multimodal texts rather than simple video repositories.

This Routledge publication applies multimodal discourse analysis tools to reveal structures and processes in digital communication.

The book explores how textually-mediated social interaction shapes content and meaning on YouTube.

Part of Routledge's Studies in Multimodality series, offering academic frameworks for communication and language analysis.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
31 October 2016
Listed Since
11 January 2016

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