£120.00

Routledge - The Discourse of YouTube: Multimodal Text Book

Name: Routledge - The Discourse of YouTube: Multimodal Text Book
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

Communication

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Description

Explore the cutting edge of contemporary multimodal discourse with The Discourse of YouTube. Part of the Routledge Studies in Multimodality series, this book moves beyond the idea of YouTube as a simple video platform. Instead, it presents YouTube and its pages as complex, multi-authored, multimodal texts that emerge from social interaction. This academic resource provides an in-depth analysis of the structures, processes, and content found within YouTube discourse. By applying multimodal discourse analysis tools, the text helps readers understand the specific processes involved in the creation of these digital products. It is an essential study for those looking to understand how textually-mediated social interaction shapes modern digital communication.

Key Features

Analyzes YouTube as a complex, multi-authored, and multimodal text rather than just a video hosting site.

Provides an in-depth look at the structures, processes, and content within contemporary YouTube discourse.

Uses multimodal discourse analysis tools to help readers understand the formation of digital products.

Examines how YouTube pages emerge dynamically from processes of textually-mediated social interaction.

Part of the professional Routledge Studies in Multimodality series for academic research.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138182427
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 31 October 2016
Listed Since: 11 January 2016

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Routledge - The Discourse of YouTube: Multimodal Text Book

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