£42.99

Hodder Education Multimodal Discourse: The Modes and Media of Contemporary Communication

Name: Multimodal Discourse: The Modes and Media of Contemporary Communication
Brand: Hodder Education
Price: 42.99 GBP
Availability: InStock

Communication

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Description

'Multimodal Discourse' outlines a theory of communication for the age of interactive multimedia and multi-skilling. Just as the demarcation lines between specialised jobs are blurring in contemporary society, so are the demarcation lines between modes and media of communication. This requires a new way of thinking - it requires a practice in which designers can freely move between different modes and media, and a theory whose concepts and ideas can do the same. Drawing on a wide range of examples, Kress and Van Leeuwen sketch an approach to the idea of discourse in which colour plays a role equal to language, and show how two kinds of thought processes interact in the design and production of communicative messages, 'design thinking' and 'production thinking', the kind of thinking which occurs in direct interaction with the materials and media used. Above all the authors stress communicative practice and interactivity. Their question, throughout, is: how do people use communicative modes and media in actual, concrete, interactive instances of communicative practice? The book is a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, multimedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.

Product Specifications

Brand: Hodder Education
Format: hardcover
ASIN: 0340662921
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 29 June 2001
Listed Since: 20 October 2006

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Hodder Education Multimodal Discourse: The Modes and Media of Contemporary Communication

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