The Discourse of YouTube: Multimodal Text in a Global Context (Routledge Studies in Multimodality) - Image 1

£42.49

Routledge The Discourse of YouTube: Multimodal Text in a Global Context (Routledge Studies in Multimodality)

Name: The Discourse of YouTube: Multimodal Text in a Global Context (Routledge Studies in Multimodality)
Brand: Routledge
Price: 42.49 GBP
Availability: InStock

Communication

Price History & Forecast

Last 12 days • 12 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 12 days • 1 price levels

Days at Price

Price Analysis

Most common price: £42 (12 days, 100.0%)

Price range: £42 - £42

Price levels: 1 different prices over 12 days

Description

The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0367366339
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 15 July 2019
Listed Since: 06 June 2019

Barcode

No barcode data available

Routledge The Discourse of YouTube: Multimodal Text in a Global Context (Routledge Studies in Multimodality)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Antagonism on YouTube: Metaphor in Online Discourse

Spoken and Written Discourse in Online Interactions: A Multimodal Approach (Routledge Studies in Multimodality)

Routledge Discourse and Social Media - Academic Collection

Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis

Multimodal Analysis in Academic Settings: From Research to Teaching (Routledge Studies in Multimodality)

Discourse and Digital Practices: Doing discourse analysis in the digital age

Critical Multimodal Studies of Popular Discourse (Routledge Studies in Multimodality)

Discourse in the Digital Age: Social Media, Power, and Society (Routledge Critical Studies in Discourse)

Social Media Critical Discourse Studies

Critical Multimodal Studies of Popular Discourse (Routledge Studies in Multimodality)

Social Media Discourse, (Dis)identifications and Diversities (Routledge Studies in Sociolinguistics)

Spoken and Written Discourse in Online Interactions: A Multimodal Approach (Routledge Studies in Multimodality)

Multimodal Approaches to Media Discourses: Reconstructing the Age of Austerity in the United Kingdom (Routledge Studies in Multimodality)

Routledge Global Media Discourse: A Critical Introduction

Analyzing Multimodal Interaction: A Methodological Framework

Multimodal Analysis in Academic Settings: From Research to Teaching (Routledge Studies in Multimodality)

Discourse and Digital Practices: Doing discourse analysis in the digital age

Systematically Working with Multimodal Data: Research Methods in Multimodal Discourse Analysis

Discourse Analysis: The Questions Discourse Analysts Ask and How They Answer Them

Music, Social Media and Global Mobility: MySpace, Facebook, YouTube (Routledge Advances in Internationalizing Media Studies)

Discourse Analysis: Putting Our Worlds into Words

Research Methods for Digital Discourse Analysis (Research Methods in Linguistics)

Multimodal Chinese Discourse: Understanding Communication and Society in Contemporary China (Routledge Studies in Multimodality)

Multimodal Discourse Analysis: Systemic Functional Perspectives (Open Linguistics)