£136.45

Routledge - The Dark Side of Marketing Communications Book

Name: Routledge - The Dark Side of Marketing Communications Book
Brand: Routledge
Price: 136.45 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the complex relationship between marketing and global economic structures with The Dark Side of Marketing Communications. Part of the Routledge Studies in Critical Marketing series, this book moves beyond simple business optimization or adding tools to a communicator's kit. Instead, it examines how marketing communications functions to support and sustain the current economic and political status quo. By drawing on conceptualizations of the market from political economy and sociology, the text investigates the role marketing plays in bolstering contemporary capitalism. It focuses on five specific logics that underpin and sustain modern market forms. This work is essential for readers interested in anthropology, sociology, and the deeper social implications of commercial messaging. It provides a critical perspective on how communication shapes our economic reality and maintains existing power structures.

Key Features

Part of the Routledge Studies in Critical Marketing series for academic depth.

Examines the role of marketing in supporting contemporary capitalism and political status quo.

Uses perspectives from political economy and sociology to analyze market concepts.

Investigates five specific logics that sustain modern market forms.

Provides a critical alternative to traditional business optimization textbooks.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138587125
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 29 October 2020
Listed Since: 16 May 2020

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Routledge - The Dark Side of Marketing Communications Book

This is the most expensive it has ever been. Walk away.

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