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£151.26

Routledge The Dark Side of Marketing Communications - Critical Perspective

Name: The Dark Side of Marketing Communications - Critical Perspective
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Public Relations

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Description

This Routledge book explores how marketing communications sustains contemporary capitalism and shapes economic systems. Rather than offering tactical business advice, it examines the deeper role of marketing in bolstering the status quo through critical marketing perspectives. Drawing on political economy and sociology, the work analyses five key logics that underpin modern capitalism and investigates whether marketing communications supports or challenges existing economic and political structures. Ideal for academics, researchers, and professionals seeking to understand the systemic implications of marketing beyond surface-level strategy, this volume is part of Routledge's Studies in Critical Marketing series and provides essential theoretical grounding for questioning capitalism's foundations and the mechanisms that prevent its collapse.

Key Features

Routledge Studies in Critical Marketing series publication offering rigorous academic analysis of marketing's role in contemporary capitalism.

Examines five underlying logics that sustain modern economic systems through detailed political economy and sociological frameworks.

Moves beyond conventional marketing toolkit advice to provide critical perspectives on how communications shape economic and political power structures.

Explores the fundamental question of what fuels capitalism and the mechanisms that maintain the existing status quo in developed economies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138587125
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 29 October 2020
Listed Since: 16 May 2020

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Routledge The Dark Side of Marketing Communications - Critical Perspective

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