Routledge - The Dark Side of Marketing Communications Book

Explore the complex relationship between marketing and global economic structures with The Dark Side of Marketing Communications. Part of the Routledge Studies in Critical Marketing series, this book moves beyond simple business optimization or adding tools to a communicator's kit. Instead, it examines how marketing communications functions to support and sustain the current economic and political status quo. By drawing on conceptualizations of the market from political economy and sociology, the text investigates the role marketing plays in bolstering contemporary capitalism. It focuses on five specific logics that underpin and sustain modern market forms. This work is essential for readers interested in anthropology, sociology, and the deeper social implications of commercial messaging. It provides a critical perspective on how communication shapes our economic reality and maintains existing power structures.