£54.46

Routledge - The Business of Media Distribution Book

Name: Routledge - The Business of Media Distribution Book
Brand: Routledge
Price: 54.46 GBP
Availability: InStock

Telecommunications

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£54 today · was £62 last week · was £78 last month

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Description

Master the economics of the entertainment industry with this updated edition of a professional staple. Written by veteran media executive Jeff Ulin, this book bridges the gap between business theory and real-world practice across the global film, television, and digital markets. While stars often capture the public attention, this guide reveals how marketing and distribution actually drive the bottom line by converting content into revenue. Readers gain an insider perspective on how a creative idea moves from the initial concept to a profitable product. This third edition provides essential knowledge for anyone looking to understand how distribution dominates the financial success of media projects. By exploring key market segments, you will learn the mechanics of how content reaches audiences in an increasingly online and digital world.

Key Features

Covers global market segments including film, television, and online/digital platforms.

Provides an insider perspective from veteran media executive Jeff Ulin.

Explains the transition of an idea from the concept stage to generating profit.

Includes perspectives from industry executives at studios, networks, and agencies.

Focuses on how marketing and distribution drive the financial success of content.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0815353367
Category: Books > Subjects > Science, Nature & Maths > Engineering & Technology > Electronics & Communications Engineering > Telecommunications
Domain: Amazon UK
Release Date: 17 June 2019
Listed Since: 30 November 2018

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Routledge - The Business of Media Distribution Book

Just dropped £8 this week. Amazon won't have told you.

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