£127.96

Routledge - Sustainable Marketing of Transformative Heritage Tourism

Name: Routledge - Sustainable Marketing of Transformative Heritage Tourism
Brand: Routledge
Price: 127.96 GBP
Availability: InStock

Museums

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Description

Explore the intersection of heritage and sustainability with Sustainable Marketing of Transformative Heritage Tourism from Routledge. This book addresses the complex needs of modern tourism management, focusing on how heritage sites can be marketed effectively while maintaining long-term viability. Designed for professionals and students in the fields of arts, photography, and museum studies, this text provides a foundation for understanding how to manage collections and exhibitions through a sustainable lens. It serves as a valuable resource for those working within museums and cultural institutions to navigate the changing landscape of heritage tourism. By integrating marketing strategies with the preservation of cultural assets, this work helps readers understand the balance required to promote transformative experiences. Whether you are studying exhibition catalogs or managing museum collections, this Routledge publication offers a specialized perspective on the evolving relationship between heritage sites and global tourism trends.

Key Features

Published by Routledge, a leading name in academic and professional literature.

Focuses on the specialized area of heritage tourism and sustainable marketing practices.

Relevant for professionals working in museums, exhibition management, and collection studies.

Provides a foundation for understanding transformative experiences in cultural tourism.

Categorized under arts, photography, and museum studies for academic research.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032386673
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs > Museums
Domain: Amazon UK
Release Date: 29 November 2024
Listed Since: 04 June 2024

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Routledge - Sustainable Marketing of Transformative Heritage Tourism

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