£129.47

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Routledge Strategic Marketing for High Technology Products - Routledge

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£133.04 £129.11 £129.97 £130.83 £131.68 £132.54 £133.40 25 July 2026 12 August 2026 30 August 2026 17 September 2026 06 October 2026
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73 days · current 1 day 0 18 37 55 73 £129 £133 Days at Price

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Most common price: £129 (73 days, 98.6%)

Price range: £129 - £133

Price levels: 2 different prices over 74 days

Description

Strategic Marketing for High Technology Products: An Integrated Approach offers a comprehensive guide for technology companies navigating complex market challenges and rapid product launches. This Routledge Studies in Innovation, Organizations and Technology volume addresses the distinctive characteristics of marketing cutting-edge technology products, including product complexity, intense competition, consumer adoption barriers, and fast-paced environmental changes. The book explores the dynamic interrelations and strategic approaches that high-technology firms must deploy to succeed in demanding contemporary markets. Ideal for marketing professionals, business strategists, and technology industry leaders seeking integrated frameworks for managing product launches and developing effective marketing strategies in the high-technology sector.

Key Features

Routledge Studies in Innovation, Organizations and Technology series provides academic rigour and authoritative insight into technology marketing strategy.

Covers the complete spectrum of challenges high-technology companies face when launching cutting-edge products in competitive markets.

Addresses consumer adoption barriers and confusion specific to complex technology products through integrated marketing approaches.

Explores dynamic strategic interrelations and time-reduction strategies essential for modern technology product launches.

Designed for marketing professionals, business strategists, and technology company leaders developing contemporary market strategies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 May 2018
Listed Since
05 July 2017

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