£132.01

Routledge Strategic Marketing for High Technology Products

Name: Routledge Strategic Marketing for High Technology Products
Brand: Routledge
Price: 114.2 GBP
Availability: InStock

International

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Most common price: £132 (44 days, 50.0%)

Price range: £114 - £136

Price levels: 6 different prices over 88 days

Description

High Technology (HT) companies face unique market challenges that require specialized approaches to product launches and market positioning. This book from the Routledge Studies in Innovation, Organizations and Technology series addresses the complex requirements of marketing cutting-edge products. As companies deploy time-reduction strategies to get products to market faster, they must navigate a multidimensional landscape. This text examines the specific characteristics of the tech sector, including high product complexity, intense competition, and the rapid pace of change in the external environment. It also addresses consumer behavior, specifically the confusion or fear of adoption that often accompanies new technologies. By studying the interrelations that evolve within the technology sector, readers gain a better understanding of how to manage the unique demands of the HT market. This resource is designed to help professionals and students navigate the specific hurdles found in high-tech marketing environments.

Key Features

Examines time-reduction strategies used by high technology companies to accelerate product launches in demanding markets.

Analyzes the unique characteristics of marketing cutting-edge products, including high levels of product complexity.

Addresses consumer adoption challenges such as the confusion or fear often associated with new technology.

Provides insight into managing intense competition and the fast-paced changes found in external environments.

Part of the Routledge Studies in Innovation, Organizations and Technology series for specialized academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138559288
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 May 2018
Listed Since: 05 July 2017

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Routledge Strategic Marketing for High Technology Products

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