£127.59

Routledge Strategic and Innovative Pricing Book - Digital Economy

Name: Routledge Strategic and Innovative Pricing Book - Digital Economy
Brand: Routledge
Price: 127.59 GBP
Availability: InStock

Accounting

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Description

Master the complexities of the modern marketplace with Strategic and Innovative Pricing: Price Models for a Digital Economy. Published by Routledge as part of the Research in Strategic Management series, this book serves as a concrete guide for professionals looking to excel in a dynamic and digitized business environment. Instead of relying on confrontative zero-sum pricing methods, this text teaches you how to develop innovative price models that reward joint value creation. It focuses on strengthening relations with contract partners by ensuring pricing strategies work in harmony with your overall business model. By providing hands-on tools applied across three interconnected levels of analysis, this book helps you navigate the shift toward digital economies. It is an essential resource for those seeking to move beyond traditional pricing and adopt sophisticated, value-driven strategies that support long-term business success.

Key Features

Learn to execute strategic pricing designed specifically for the modern, digitized business landscape.

Develop innovative price models that reward joint value creation instead of using zero-sum reasoning.

Strengthen and deepen professional relations with your contract partners through better pricing structures.

Access hands-on tools applied across three interconnected levels of analysis for practical application.

Gain insights into how pricing models should function in accordance with your specific business model.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367148706
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 15 June 2020
Listed Since: 25 January 2020

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Routledge Strategic and Innovative Pricing Book - Digital Economy

It has never been this cheap. We have no record of a lower price.

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