£140.51

Routledge Sport, Culture and Advertising - Academic Book

Name: Routledge Sport, Culture and Advertising - Academic Book
Brand: Routledge
Price: 138.0 GBP
Availability: InStock

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Description

Explore the intersection of athletics and marketing in Sport, Culture and Advertising: Identities, Commodities and the Politics of Representation. Published by Routledge, this text addresses a significant gap in cultural studies by examining how advertising and sport interact within commercial and social life. As sport gains global popularity, it becomes a central part of cultural and commercial existence. This book provides a way to study how advertising acts as a site for analyzing power relations and cultural representation. It moves beyond traditional theoretical positions to look at how identities and commodities are shaped through these connections. For scholars and students interested in the cultural politics of sport, this work offers a necessary perspective on how advertising influences representation. It provides a foundation for understanding the complex relationship between commercial interests and the cultural impact of global sporting events.

Key Features

Examines the relationship between sport and advertising which is often overlooked in existing cultural studies research.

Analyzes how advertising serves as a site for studying power relations and cultural representation in a global context.

Provides academic insight into the cultural politics of sport and its prevalence across commercial life.

Explores the connection between identities, commodities, and the politics of representation within the sporting world.

Published by Routledge to provide a scholarly perspective on the intersection of global sport and marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041533991X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 25 November 2004
Listed Since: 05 February 2007

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Routledge Sport, Culture and Advertising - Academic Book

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