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Routledge Sport, Culture and Advertising - Routledge Academic

Name: Sport, Culture and Advertising - Routledge Academic
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Business & Economic History

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Description

Sport, Culture and Advertising explores the critical intersection between athletic culture and commercial promotion, addressing a significant gap in academic scholarship. This Routledge publication examines how advertising functions as a site for analysing power relations, cultural politics, and representation within sport's global prominence. The book recognises that whilst cultural studies has extensively interrogated sport and advertising separately, the relationship between these two domains remains underexplored despite their deep integration across cultural and commercial spheres. Drawing on diverse theoretical and methodological perspectives, the work investigates how sporting identities and commodities are constructed through advertising discourse, offering scholars and students essential insights into the politics of representation in contemporary culture.

Key Features

Routledge academic publication exploring the overlooked relationship between sport and advertising in cultural analysis.

Examines power relations and cultural politics within sporting identities and commercial representation.

Addresses advertising as a critical site for understanding contemporary cultural and commercial life.

Presents diverse theoretical and methodological approaches to sport and advertising scholarship.

Essential reading for cultural studies scholars interrogating the politics of sporting representation.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041533991X
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 25 November 2004
Listed Since: 05 February 2007

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Routledge Sport, Culture and Advertising - Routledge Academic

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