£115.46

Routledge - Socialize Your Patient Engagement Strategy Book

Name: Routledge - Socialize Your Patient Engagement Strategy Book
Brand: Routledge
Price: 115.46 GBP
Availability: InStock

Management Science

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Description

Socialize Your Patient Engagement Strategy offers a new approach to healthcare communication. Authors Letizia Affinito and John Mack argue for a system that mobilizes patients and healthcare professionals through new media. By using social media and mobile apps, healthcare organizations can gather and share information to achieve true patient-centricity. This book explains how to provide better value for both organizations and patients. For providers, this means potential improvements in profit and efficiency. For patients, it means better service and improved health outcomes. The text focuses on practical ways to use digital tools to transform how medical information is communicated and utilized in a modern setting.

Key Features

Learn how to use social media and mobile apps to boost health outcomes and patient engagement.

Explore strategies for improving health literacy through websites and targeted mass digital campaigns.

Discover methods for improving self-care using new media and digital communication tools.

Understand how to create value for healthcare organizations through improved profit and service models.

Find ways to mobilize both patients and healthcare professionals to participate in information sharing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1472456327
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 28 July 2015
Listed Since: 07 May 2015

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Routledge - Socialize Your Patient Engagement Strategy Book

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