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Routledge Socialize Your Patient Engagement Strategy - Healthcare Communication Book

Amazon

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Description

Socialize Your Patient Engagement Strategy presents a transformative approach to healthcare communication that leverages social media and mobile applications to connect patients, healthcare professionals, and organisations. Authors Letizia Affinito and John Mack outline how new media enables the gathering, sharing, and communication of health information to achieve patient-centricity whilst delivering measurable value. The book focuses on three priority areas: improving health literacy through websites and targeted digital campaigns, enhancing self-care capabilities, and fostering better outcomes for both patients and healthcare organisations. This Routledge publication offers practical strategies for healthcare leaders and communicators seeking to modernise patient engagement and build stronger relationships with their audiences through contemporary digital channels.

Key Features

Published by Routledge, this book provides evidence-based strategies for transforming patient engagement through social media and mobile technology.

Covers three priority action areas: improving health literacy, enhancing self-care, and leveraging digital communication channels for better health outcomes.

Written by Letizia Affinito and John Mack, offering expert perspectives on patient-centric healthcare communication strategies.

Addresses how organisations can achieve better value and improved patient service by mobilising digital media and professional networks.

Designed for healthcare leaders, communications professionals, and management teams looking to modernise patient engagement approaches.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 July 2015
Listed Since
07 May 2015

Barcode

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