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Routledge Social Media in Sport Marketing - Routledge Strategy Guide

Amazon

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Description

Social Media in Sport Marketing is a professional guide written from the perspective of sport industry practitioners who need to understand how social media reshapes marketing and public relations strategy. This text explores the core concepts, digital tools, and practical issues that sport organizations face when building social media campaigns. It addresses the unique opportunities created by constant technological advances whilst providing actionable insight into capitalising on these platforms effectively. Whether you work in professional sports, event management, or sports marketing, this Routledge publication equips you with the knowledge to develop and execute social media strategies that resonate with modern audiences and drive real business results.

Key Features

Written by sport professionals who understand the practical challenges and opportunities specific to marketing sport organisations through social channels.

Explores core concepts and digital tools that sport marketers need to implement effective social media campaigns and public relations efforts.

Addresses how companies of all sizes can leverage social media technology to create powerful marketing advantages in the competitive sport industry.

Published by Routledge, a respected academic and professional publisher known for authoritative business and marketing education titles.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 April 2017
Listed Since
17 May 2017

Barcode

No barcode data available

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