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Routledge Sexuality in Marketing and Consumption Book

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Description

Explore the complex relationship between sexuality and consumer behavior in this academic volume from Routledge. Part of the Routledge Studies in Critical Marketing series, this book examines how sexuality influences the life course and the marketing of various products and services. Leading international scholars provide an up-to-date overview of theories regarding sexuality in marketing and consumer research. The text maps these topics through diverse theoretical lenses, including queer theory, feminist research, and intersectionality. By putting sexuality and consumption into a broader context, this volume addresses the growing academic interest in how these social identities shape market interactions and consumer experiences.

Key Features

This Routledge publication provides an in-depth examination of sexuality within the consumer life course.

The volume covers the marketing of products and services through the lens of sexuality and consumption.

Leading international marketing scholars contribute research on queer theory and feminist research.

The text addresses intersectionality to provide a modern view of theories in consumer research.

This book is part of the Routledge Studies in Critical Marketing series for academic study.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 August 2024
Listed Since
27 February 2024

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