£135.72

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£136 today · previous high £136 · all-time low £129

Routledge Reasserting Disney Brand in Streaming Era - Cultural Analysis

Amazon

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£135.72 £128.55 £130.11 £131.68 £133.24 £134.81 £136.37 12 August 2026 28 August 2026 13 September 2026 29 September 2026 15 October 2026
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Price Distribution

Price distribution over 65 days • 2 price levels

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Current Price
38 days 27 days · current 0 10 19 29 38 £129 £136 Days at Price

Price Analysis

Most common price: £129 (38 days, 58.5%)

Price range: £129 - £136

Price levels: 2 different prices over 65 days

Description

This Routledge Research monograph offers a critical examination of how Disney has reasserted its brand identity in the streaming era through Disney+. Part of the Routledge Research in Cultural and Media Studies series, the book explores the strategic shifts, content decisions, and market positioning that have shaped Disney's approach to digital distribution. The analysis covers Disney's transformation from traditional media to streaming dominance, examining how the company maintains brand consistency whilst adapting to evolving consumer preferences and competition. Academics, media professionals, and students of film studies and cultural industries will find this work essential for understanding contemporary media business models and the implications of streaming on established entertainment conglomerates.

Key Features

Published by Routledge, a leading academic publisher specialising in cultural and media research.

Part of the Routledge Research in Cultural and Media Studies series, providing peer-reviewed scholarship on media industries.

Offers critical analysis of Disney's branding strategy and corporate decisions in the streaming sector.

Examines the relationship between traditional media legacy and digital distribution challenges.

Suitable for academic research, film studies programmes, and professional media industry reference.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 April 2023
Listed Since
26 October 2022

Barcode

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