£125.00

Routledge Reasserting the Disney Brand in the Streaming Era

Name: Routledge Reasserting the Disney Brand in the Streaming Era
Brand: Routledge
Price: 123.43 GBP
Availability: InStock

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Description

Explore the shifting landscape of modern media with Reasserting the Disney Brand in the Streaming Era: A Critical Examination of Disney+. Part of the Routledge Research in Cultural and Media Studies series, this book provides a detailed look at how one of the world's most recognizable brands adapts to the digital age. As streaming services change how audiences consume content, this text examines the strategic moves and cultural impact of Disney+. It is a necessary resource for students, researchers, and professionals interested in film industry trends and the evolution of media conglomerates. By looking at the intersection of brand identity and new technology, this work helps readers understand the current state of the global entertainment market.

Key Features

Part of the Routledge Research in Cultural and Media Studies series for academic depth.

Provides a critical examination of the Disney+ streaming platform and its market impact.

Analyzes how major brands navigate the transition into the modern streaming era.

Ideal for students and researchers studying film industry and media evolution.

Offers insights into the relationship between brand identity and digital content consumption.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1032422351
Category: Books > Subjects > Arts & Photography > Film > Industry
Domain: Amazon UK
Release Date: 07 April 2023
Listed Since: 26 October 2022

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Routledge Reasserting the Disney Brand in the Streaming Era

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