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Routledge Douyin, TikTok and China's Online Screen Industry - Routledge

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Description

Explore the rise of short-video platforms and understand why TikTok became a global phenomenon in this comprehensive analysis from Routledge Research in Digital Media and Culture in Asia. This book examines the origins of TikTok as a Chinese-born platform and its sister platform Douyin, investigating the factors behind China's dominance in short-video technology and the platform's transformation of online culture. Discover the real story behind TikTok's international expansion, its geopolitical significance, and the broader implications of China's digital innovation in social media. Perfect for students, researchers, and professionals interested in digital platforms, e-business, and the intersection of technology and global politics, this academic text provides critical insights into how short-video platforms have reshaped online entertainment and communication worldwide.

Key Features

Routledge Research publication examining the origins and growth of short-video platforms in China and globally.

Compares Douyin and TikTok platforms to understand how Chinese digital innovation shaped global social media.

Addresses key questions about why China leads in short-video technology and why TikTok achieved international success.

Part of Routledge's Digital Media and Culture in Asia series, focusing on e-business and digital disruption.

Ideal resource for business, finance, and e-commerce professionals studying platform economics and digital strategy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 September 2023
Listed Since
30 March 2023

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