Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption - Image 1

£71.83

Rutgers University Press Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption

Name: Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption
Brand: Rutgers University Press
Price: 71.83 GBP
Availability: InStock

Asian & Asian Descent

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Description

Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption examines the attempt to transplant Disney's "happiest place on earth" ethos to Hong Kong—with unhappy results. Focusing on the attempted localization / indigenization of this idea in a globalized transnational park, the book delves into the three-way dynamics of an American culture-corporation's intentions, Hong Kong, China's government investment and Hong Konger audience, and the Hong Kong Chinese locale. The triple actors introduce an especially complex case as two of the world's most power entities, the nominally Communist state of China and corporate behemoth Disney, come together for a project in the third space of Hong Kong. The situation poses special challenges for Disney's efforts to manage space, labor, and consumption to achieve local adaptation and business success.

Product Specifications

Brand: Rutgers University Press
Format: hardcover
ASIN: 081359345X
Category: Books > Subjects > Politics, Philosophy & Social Sciences > Social Sciences > Cultural & Ethnic Studies > Asian & Asian Descent
Domain: Amazon UK
Release Date: 12 August 2025
Listed Since: 06 August 2024

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Rutgers University Press Fantasies of Hong Kong Disneyland: Attempted Indigenizations of Space, Labor, and Consumption

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