£137.98

Routledge Practical Corporate Planning - Management Library

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Description

Master the fundamentals of business strategy with Practical Corporate Planning by John Argenti. Originally published in 1980 as part of the Routledge Library Editions: Management, this book offers a refreshing approach to organizational strategy. Instead of relying on overly complex methods, Argenti provides a systematic way to strip away unnecessary sophistication to find a planning process that actually works in real-world scenarios. This book is written in an accessible style that avoids heavy math and confusing jargon. It is designed to be useful for a wide range of readers, from students studying management and business to high-level leaders. Whether you are a chief executive, a managing director, or a senior executive in a for-profit company or a non-profit organization, this text provides the foundational knowledge needed to approach corporate planning with clarity and purpose.

Key Features

Practical approach that removes complex methods to focus on a planning process that works in real business environments.

Accessible writing style that avoids heavy mathematics and technical jargon for easier reading and comprehension.

Versatile content suitable for students of management and business studies looking for foundational knowledge.

Targeted reading for senior leadership including chief executives, managing directors, and high-level executives.

Applicable to various organizational structures including both commercial companies and non-profit-making organizations.

Part of the respected Routledge Library Editions: Management series for academic and professional reference.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 April 2018
Listed Since
08 November 2017

Barcode

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