£115.18

Routledge Corporate Planning: A Practical Guide - Management

Name: Routledge Corporate Planning: A Practical Guide - Management
Brand: Routledge
Price: 115.18 GBP
Availability: InStock

Anthropology & Sociology

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Description

Master the fundamentals of organizational strategy with Corporate Planning: A Practical Guide. Originally published in 1968, this volume from the Routledge Library Editions: Management series remains a foundational text for understanding how corporate planning became an established part of management thinking. Written by John Argenti, a key figure in introducing these techniques to British management, this book provides a clear roadmap for professionals. It explains exactly why a manager should introduce planning, what results to expect, how to begin the process, and common mistakes to avoid. Whether you are studying business or looking to refine your management approach, this guide offers practical insights into implementing effective planning within a company. It is an essential resource for students of business studies and management who want to understand the roots and applications of strategic corporate planning.

Key Features

Learn the practical applications of corporate planning techniques used to shape modern management thinking.

Gain insights from John Argenti, a leader in introducing these essential techniques to British management.

Understand the clear reasoning behind introducing planning to your company and what specific outcomes to expect.

Follow a structured approach to learn how to start the planning process and what specific errors to avoid.

Ideal for students of business studies and management seeking a foundational understanding of corporate strategy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138564117
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 12 April 2018
Listed Since: 08 November 2017

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Routledge Corporate Planning: A Practical Guide - Management

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