£52.80

Routledge New Infotainment Technologies in the Home Book

Name: Routledge New Infotainment Technologies in the Home Book
Brand: Routledge
Price: 52.8 GBP
Availability: InStock

E-business

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Description

Explore the evolving landscape of home technology with New Infotainment Technologies in the Home: Demand-side Perspectives. As interactive media, enhanced telecom services, and hybrid appliances bring the information superhighway directly into residential spaces, understanding consumer behavior becomes essential. This Routledge Communication Series volume examines how people adopt and use new information technology (IT) in their daily lives. This book offers a comprehensive look at the demand side of digital integration. It analyzes the strategies used by IT marketers to reach audiences and the public policies designed to support and protect consumers. By bringing together diverse perspectives, this collection provides a deep look into the relationship between modern technology and the domestic environment. Whether you are interested in business strategies, academic research, or public policy, this text provides the necessary context for the changing digital home.

Key Features

Examines consumer adoption and usage patterns of new information technology within the home environment.

Analyzes marketing strategies used by IT professionals to reach and engage modern consumers.

Provides insights into public policy developments that help and protect users of home technologies.

Features a unique collection of research papers from experts in business, academia, and public policy.

Covers a wide range of topics including interactive media, telecom services, and hybrid appliances.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805816267
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 01 March 1996
Listed Since: 16 February 2007

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Routledge New Infotainment Technologies in the Home Book

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