New infotainment Technologies in the Home: Demand-side Perspectives (Routledge Communication Series) - Image 1

£50.51

Routledge New infotainment Technologies in the Home: Demand-side Perspectives (Routledge Communication Series)

Name: New infotainment Technologies in the Home: Demand-side Perspectives (Routledge Communication Series)
Brand: Routledge
Price: 50.51 GBP
Availability: InStock

Market Research

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Description

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems. This book provides one of the best introductions to complex issues such as: * business forces that will shape "Home IT" of the future; * industry structure of the future "Infotainment" mega-business; * factors affecting consumer adoption and use of IT; * international differences in the management of the IT sector; and * public policies that will shape the deployment and use of IT.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 113897708X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 06 September 2016
Listed Since: 24 August 2016

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Routledge New infotainment Technologies in the Home: Demand-side Perspectives (Routledge Communication Series)

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