£29.96

Routledge Media Organizations and Convergence Case Studies

Name: Routledge Media Organizations and Convergence Case Studies
Brand: Routledge
Price: 30.17 GBP
Availability: InStock

Economics

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Description

Explore the evolving landscape of modern media with Media Organizations and Convergence: Case Studies of Media Convergence Pioneers. Published as part of the Routledge Communication Series, this volume examines how technology impacts media companies and the results of industry convergence. Author Gracie L. Lawson-Borders provides a detailed look at how journalistic, business, and economic practices change in response to new communication technologies. The text examines various definitions of convergence and tracks the evolution of different media segments. Readers will learn how these industries adapt to media conglomeration, global shifts, and a highly competitive landscape. This book is an essential resource for understanding the technological and structural changes shaping the future of media industries.

Key Features

Examines the impact of technology on media companies and the results of convergence across various media industries.

Analyzes changes in journalistic, business, and economic practices resulting from industry shifts.

Provides a history of media segments and their evolution as they adapt to emerging technologies.

Explores the effects of media conglomeration and global changes on the communication landscape.

Offers multiple definitions of convergence to provide a comprehensive understanding of the topic.

Part of the Routledge Communication Series for academic and professional study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805851976
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 27 October 2005
Listed Since: 04 January 2007

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Routledge Media Organizations and Convergence Case Studies

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