£125.00

Routledge Media Consumption in Malaysia - Academic Book

Name: Routledge Media Consumption in Malaysia - Academic Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

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Description

Explore the complex relationship between human behavior and media environments in this scholarly work from the Routledge Contemporary Southeast Asia Series. This book examines how individuals make sense of their experiences in material and digital spaces, such as shopping malls and online video sites. By looking at how people choose to either criticize or consent to content, the text provides a deep look into the mechanics of modern engagement. Moving beyond simple observations, the volume uses a practices perspective to study the actions of Chinese, Indian, Malay, and Indigenous members of Malaysian society. It bridges the gap between theory and real-world behavior, making it a valuable resource for those studying marketing and media. The research is grounded in critical hermeneutics, drawing on the foundations laid by thinkers like Heidegger, Gadamer, and Ricoeur to explain how human practices shape our understanding of the world.

Key Features

Analyzes media consumption through the lens of critical hermeneutics and practices theory.

Provides diverse perspectives from Chinese, Indian, Malay, and Indigenous Malaysian society members.

Examines how users interact with both physical locations like malls and digital video platforms.

Offers academic insights into how people decide to consent to or criticize media content.

Part of the respected Routledge Contemporary Southeast Asia Series for specialized research.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415658802
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > International
Domain: Amazon UK
Release Date: 18 December 2014
Listed Since: 07 June 2014

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Routledge Media Consumption in Malaysia - Academic Book

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