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Routledge Media Consumption in Malaysia - Routledge Southeast Asia

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Description

This scholarly work from Routledge explores how visitors and consumers in Malaysia interpret and engage with material and digital spaces, from shopping malls to online platforms, and how these experiences shape their behaviour and media choices. Drawing on accounts from Chinese, Indian, Malay and Indigenous members of Malaysian society, the book examines media consumption through a practices perspective increasingly embraced by marketing and media studies scholars. Grounded in critical hermeneutics traditions including Heidegger, Gadamer and Ricoeur, it provides a comprehensive theoretical framework for understanding the processes that underpin how people make sense of content, whether they ultimately critique or accept it. This volume contributes significantly to Contemporary Southeast Asia Series scholarship by bridging media studies, consumer behaviour and cultural analysis.

Key Features

Routledge Contemporary Southeast Asia Series publication offering scholarly analysis of Malaysian media consumption patterns and audience behaviour.

Examines how diverse Malaysian communities including Chinese, Indian, Malay and Indigenous populations engage with shopping malls and digital video sites.

Grounds analysis in critical hermeneutics theory from Heidegger, Gadamer and Ricoeur to explore meaning-making in media experiences.

Applies practices theory framework increasingly adopted by marketing and media studies scholars to understand consumer behaviour and content engagement.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 December 2014
Listed Since
07 June 2014

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