£138.00

Routledge Marketing Recorded Music - 4th Edition Book

Name: Routledge Marketing Recorded Music - 4th Edition Book
Brand: Routledge
Price: 133.04 GBP
Availability: InStock

Rock

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Description

Master the complexities of the modern music industry with the fourth edition of Marketing Recorded Music by Routledge. This essential resource provides a deep look into how music companies brand and market artists in a rapidly changing landscape. Updated to address the digital era, this edition covers vital topics including streaming services, emerging media, and modern branding techniques. Whether you are a student or a professional, this manual offers practical strategies for both major labels and independent or unsigned artists. It addresses international marketing issues to give you a global perspective on the business. This edition is designed to be a practical guide for anyone looking to build a career in the music business, providing the knowledge needed to navigate today's professional music marketing environment.

Key Features

Updated digital era content covering streaming services and emerging media trends to keep your knowledge current.

Comprehensive branding strategies designed to help both major music companies and independent artists succeed.

Global perspective with fully revised sections addressing international marketing issues in the music industry.

Includes a companion website featuring online resources like PowerPoints, quizzes, and lesson plans for learners.

Practical guidance for unsigned artists looking to navigate professional marketing and branding landscapes.

Essential manual for students and aspiring professionals seeking a deep understanding of recorded music marketing.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0367721171
Category: Books > Subjects > Arts & Photography > Music > Styles > Rock
Domain: Amazon UK
Release Date: 13 June 2022
Listed Since: 18 November 2021

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Routledge Marketing Recorded Music - 4th Edition Book

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