£40.29

Routledge Marketing Recorded Music: How Music Companies Brand and Market Artists

Name: Marketing Recorded Music: How Music Companies Brand and Market Artists
Brand: Routledge
Price: 40.29 GBP
Availability: InStock

Rock

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Description

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0367693941
Category: Books > Subjects > Arts & Photography > Music > Styles > Rock
Domain: Amazon UK
Release Date: 13 June 2022
Listed Since: 18 November 2021

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Routledge Marketing Recorded Music: How Music Companies Brand and Market Artists

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