£131.84

Routledge Managing and Marketing Radical Innovations Book

Name: Routledge Managing and Marketing Radical Innovations Book
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

Management Science

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Description

Managing and Marketing Radical Innovations provides a deep look into how customer-related proactive behavior drives the development of radical innovation. This book addresses a specific need within the academic community for research that connects theory with real-world application. By examining the process through detailed international case studies, the text offers a practical perspective on how five different firms navigate technological change. Unlike previous studies in this field, this work highlights the role of anticipation during the initial idea generation stage. Sandberg introduces a fresh framework for understanding a firm's proactivity, describing it as a dynamic pattern rather than a static trait. This resource is an essential addition for students and researchers focused on the intersection of management, technology, and organizational behavior.

Key Features

Combines thorough theoretical discussions with detailed international case studies to provide a well-rounded perspective on innovation.

Analyzes the role of customer-related proactive behavior in the development of radical new technologies.

Examines the specific processes used by five different firms engaged in the innovation lifecycle.

Identifies how anticipation affects the early stages of idea generation in a business environment.

Introduces a new method for describing firm proactivity as a dynamic pattern through the work of Sandberg.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041543307X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 07 February 2008
Listed Since: 17 August 2007

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Routledge Managing and Marketing Radical Innovations Book

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