£155.00

Routledge Making Media Content - Mass Media Influence Book

Name: Routledge Making Media Content - Mass Media Influence Book
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

Television

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Description

Explore the complex forces that shape the information we consume every day. Making Media Content: The Influence of Constituency Groups on Mass Media provides a deep look into how media content is developed and controlled. This book from the Routledge Communication Series examines how various groups, including advertisers, corporate interests, owners, and advocacy groups, impact the messages sent to audiences through broadcast, publication, and electronic access. Readers will learn about the strategic decision-making processes used by mass media organizations. The text breaks down both internal and external influences, explaining how these factors determine what content reaches the public. Whether you are looking at traditional print or modern electronic media, this work provides a foundation for understanding the processes behind media production. It is a valuable resource for academics and students in the field of mass media seeking to understand the structural drivers of modern communication.

Key Features

Examines how advertisers, corporate interests, and owners influence the development of media content.

Analyzes the strategic decision-making processes used by mass media organizations to select content.

Covers content delivery across multiple platforms, including broadcast, publication, and electronic access.

Provides a detailed look at both internal and external influences on the media production process.

Designed as a foundational resource for academics studying mass media and communication studies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805847480
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 19 April 2005
Listed Since: 31 December 2006

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Routledge Making Media Content - Mass Media Influence Book

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