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£155.00
Routledge Making Media Content - Mass Media Influence Book
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Description
Key Features
Examines how advertisers, corporate interests, and owners influence the development of media content.
Analyzes the strategic decision-making processes used by mass media organizations to select content.
Covers content delivery across multiple platforms, including broadcast, publication, and electronic access.
Provides a detailed look at both internal and external influences on the media production process.
Designed as a foundational resource for academics studying mass media and communication studies.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0805847480
- Domain
- Amazon UK
- Release Date
- 19 April 2005
- Listed Since
- 31 December 2006
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