£166.99

Routledge Living with Television - Social Research Study 1962

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£166.99 £153.80 £156.68 £159.56 £162.43 £165.31 £168.19 08 July 2026 29 July 2026 20 August 2026 11 September 2026 03 October 2026

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Description

Living with Television presents groundbreaking field research from Social Research Inc. based on data from over 13,000 individuals, offering the first comprehensive analysis of television audiences and their viewing habits. The study examines how viewers across different age groups, sexes, social classes, and personal characteristics react to television programming, performers, and commercials. Published in 1962, this seminal work provides detailed case histories and typological analysis of what audiences were watching and why, establishing foundational insights into television's role in everyday life and mass communication patterns during the medium's formative years.

Key Features

Based on extensive field research analysing responses from over 13,000 television audience members across multiple demographic groups.

Examines television viewing patterns in relation to viewer age, sex, social class, and personal characteristics to understand audience preferences.

Includes illustrative case histories alongside general typologies of television programs, performers, and commercials being watched.

Originally published in 1962, offering historical documentation of early television culture and audience behaviour.

Published by Routledge, providing scholarly study of mass media and its social impact during television's emergence as a primary entertainment medium.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 October 2017
Listed Since
06 February 2018

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