£155.00

Routledge - Living with Television - Sociology Research Book

Name: Routledge - Living with Television - Sociology Research Book
Brand: Routledge
Price: 155.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the foundational research of Living with Television by Routledge. This book presents a detailed analysis based on extensive field research conducted by investigators from Social Research Inc. By interpreting the results from over 13,000 individuals, the text offers a deep look into how television audiences interact with media content. The study examines how viewers react to various television offerings in relation to their age, sex, social class, and personal characteristics. This data is applied to provide a clear understanding of the types of programs, performers, and commercials that attract viewers. Through the use of illustrative case histories and general type analysis, the book serves as a primary resource for understanding the relationship between the public and the television screen. Originally published in 1962, this work provides a significant historical perspective on media consumption and social research within the field of anthropology and sociology.

Key Features

Based on extensive field research conducted by the investigators of Social Research Inc.

Includes data and interpretations from a large study of over 13,000 individuals.

Analyzes audience reactions to television content based on age, sex, and social class.

Examines how personal characteristics influence the way people watch television programs.

Provides insights into the popularity of specific performers and commercials.

Uses illustrative case histories to explain different types of television viewership.

Offers a historical look at media consumption originally published in 1962.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138527300
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 12 October 2017
Listed Since: 06 February 2018

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Routledge - Living with Television - Sociology Research Book

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