£151.80

Routledge Japanese Tourists: Socio-Economic Analysis Book

Name: Routledge Japanese Tourists: Socio-Economic Analysis Book
Brand: Routledge
Price: 151.8 GBP
Availability: InStock

Anthropology & Sociology

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Description

Understand the specific needs and travel-related behaviors of Japanese travelers to better serve the global tourism industry. This professional research volume investigates how to effectively reach various demographics, ranging from student groups to retirees. By exploring the psychological and marketing aspects of Japanese tourism, this book provides answers to vital industry questions. You will learn whether Japanese travelers prefer seeing beautiful landscapes or smiling couples in marketing materials, and whether to promote independence and adventure or excellent food to attract more tour groups. As Japanese tourists remain a significant part of the global travel market, this analysis serves as an essential resource for those in tourism research and marketing. It offers deep insights into the socio-economic factors that drive travel decisions, helping professionals tailor their services and promotional strategies for maximum impact.

Key Features

Analyze different traveler segments including student groups and retirees to improve your service offerings.

Learn effective marketing strategies by understanding if landscape photography or social imagery works better for this demographic.

Discover how to attract more tour groups by choosing between adventure-based or food-based promotional messaging.

Gain essential knowledge on Japanese travel-related behavior to support your tourism research agenda.

Explore the socio-economic and psychological factors that influence decision-making for Japanese travelers.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0789009706
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 28 August 2000
Listed Since: 13 February 2007

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Routledge Japanese Tourists: Socio-Economic Analysis Book

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