Japanese Tourists: Socio-Economic & Marketing Analysis - Image 1

£166.25

Routledge Japanese Tourists: Socio-Economic & Marketing Analysis

Name: Japanese Tourists: Socio-Economic & Marketing Analysis
Brand: Routledge
Price: 166.25 GBP
Availability: InStock

Anthropology & Sociology

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£166 today · all-time low £165 (Jul 2026) · usually £172

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Description

Understanding Japanese tourist behaviour is essential for the global travel industry. This Routledge monograph examines the specific needs, preferences and motivations of Japanese travellers, from student groups to retirees. Discover whether Japanese visitors prefer landscape photography or images of smiling couples in promotional materials, and learn whether tour groups respond better to promises of independence and adventure or culinary excellence. The research-focused analysis provides actionable insights into travel-related behaviour patterns, helping tourism professionals and marketers develop effective strategies tailored to Japanese tourist demographics. Ideal for hospitality professionals, travel marketers and tourism researchers seeking evidence-based understanding of this significant market segment.

Key Features

This Journal of Travel & Tourism Marketing monograph analyses the socio-economic characteristics of Japanese tourists across different demographic groups.

The research investigates psychological factors influencing travel decisions, including preferences for landscapes, cultural imagery and experiential offerings in brochures.

Routledge's publication provides strategic marketing insights for attracting Japanese tour groups through targeted messaging and authentic travel experiences.

The study examines the diverse needs of Japanese travellers, from independent adventure seekers to groups prioritising culinary and comfort-focused itineraries.

Academic research included addresses why Japanese tourists represent a critical segment in global travel industry trends and consumer behaviour analysis.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789009706
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 23 October 2000
Listed Since: 13 February 2007

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Routledge Japanese Tourists: Socio-Economic & Marketing Analysis

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

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Price Analysis

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