Information Marketing - Routledge Business Guide - Image 1

£105.14

Routledge Information Marketing - Routledge Business Guide

Name: Information Marketing - Routledge Business Guide
Brand: Routledge
Price: 105.14 GBP
Availability: InStock

Managers' Guides to Computing

It has never been this cheap. We have no record of a lower price.

£105 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 26 days · 26 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 26 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £137 (20 days, 76.9%)

Price range: £105 - £137

Price levels: 2 different prices over 26 days

Description

Information Marketing by Routledge is a fully revised second edition that explores the evolving information marketplace and equips organisations with essential strategic frameworks. This comprehensive guide examines the impact of globalisation, digitisation, connectivity and customisation on information industry business models. Jenny Rowley introduces contemporary topics and refreshed perspectives that reflect how the information sector continues to transform. Ideal for managers and strategic professionals, this book provides practical marketing tactics and guidance for forming new alliances, identifying emerging market segments and developing competitive products in today's dynamic information economy.

Key Features

Fully revised second edition from Routledge covering strategic planning and market positioning in the information industry.

Explores the effects of globalisation, digitisation, connectivity and customisation on modern information marketplaces.

Provides managers and business leaders with practical frameworks for identifying new market segments and customer opportunities.

Presents comprehensive marketing tactics and strategic alliances essential for competing in the evolving information sector.

Written by author Jenny Rowley with updated emphasis on contemporary challenges and opportunities facing information organisations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0754644138
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 28 June 2006
Listed Since: 22 December 2006

Barcode

No barcode data available

Routledge Information Marketing - Routledge Business Guide

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Information Marketing (Routledge Revivals)

Information Services for Innovative Organizations - Management Guide

Information Services: Economics, Management, And Technology

Information Services Design: A Design Science Approach - Routledge

A Normative Theory of the Information Society - Routledge

Role of Information Science in a Complex Society

Globale Informationswirtschaft: Management, Technologien, Strategien (Managementwissen Für Studium Und Praxis)

Innovations in the Designing and Marketing of Information Services

Information Economics (Routledge Advanced Texts in Economics and Finance)

Information Economics (Routledge Advanced Texts in Economics and Finance)

Perspectives on Information (Routledge Studies in Library and Information Science)

Information Management: An Informing Approach

Managing Information & Systems: The Business Perspective

The Early Information Society: Information Management in Britain before the Computer

Information Society Studies: 3 (Routledge Research in Information Technology and Society)

Information, Organization and Management: Expanding Markets and Corporate Boundaries (John Wiley Series in Information Systems)

Rethinking the Conceptual Base for New Practical Applications in Information Value and Quality (Advances in Information Quality and Management)

The Early Information Society: Information Management in Britain before the Computer

International Encyclopedia of Information and Library Science

Routledge China Information Resource Industry Policy Book

Information Literacy for Science and Engineering Students: Concepts and Skills (Libraries Unlimited Series for Teaching Information Literacy Today)

Management Skills for the Information Manager (Routledge Revivals)

Progressive Trends in Knowledge and System-Based Science for Service Innovation (Advances in Marketing, Customer Relationship Management, and E-Services)

Internet Technologies and Information Services (Library and Information Science Text Series)