£127.62

Routledge Information Marketing - Second Edition by Jenny Rowley

Name: Routledge Information Marketing - Second Edition by Jenny Rowley
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Stay ahead in a rapidly changing industry with the fully revised second edition of Information Marketing by Jenny Rowley. As the information marketplace undergoes constant evolution, organizations must adapt to survive. This book provides the necessary insights for professionals to form strategic alliances, identify emerging market segments, and develop new products using effective marketing tactics. This edition addresses the modern challenges of the information industry by exploring the profound impacts of globalization, digitization, connectivity, and customization. It offers a fresh perspective on how these forces reshape the marketplace, helping readers navigate the shifting landscape of information services. Whether you are looking to refine your business strategy or understand new market dynamics, this Routledge publication provides a comprehensive guide to succeeding in a digital and connected world.

Key Features

Explore the impact of globalization and digitization on the modern information marketplace.

Learn to identify new market segments and develop new products to meet changing demands.

Understand how connectivity and customization are reshaping how information is sold and consumed.

Develop a full range of marketing tactics to help your organization succeed in an evolving environment.

Gain insights into forming strategic alliances to strengthen your position in the information industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0754644138
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 28 June 2006
Listed Since: 22 December 2006

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Routledge Information Marketing - Second Edition by Jenny Rowley

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