Information Marketing (Routledge Revivals) - Image 1

£110.00

Routledge Information Marketing (Routledge Revivals)

Name: Information Marketing (Routledge Revivals)
Brand: Routledge
Price: 110.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

This title was first published in 2001. Technology-led developments are changing the nature of the information marketplace. In the face of rapid change, stakeholders and players in the marketplace need to form new strategic alliances, identify new market segments, evolve new products, and, in general, manage changing relationships between suppliers and customers. This work focuses on "information marketing" - the marketing of information based products and services. It studies marketing in contexts and organizations in which information based products and services are a significant product category. Typical information based products include: books, CD's, videos, journals, journal articles, and databases and typical information based services include: libraries, business consultancy services, and web-based information services. Chapters explore concepts such as the structure of the information marketplace, relationships with customers, marketing communications, and marketing planning and strategy.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113871738X
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 28 June 2017
Listed Since: 22 April 2017

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Routledge Information Marketing (Routledge Revivals)

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